Michelle McLeod

Tuesday, 29 April 2025 - Workshop Arts Festivals Summit 2025

Michelle McLeod is a freelance marketing, sponsorship and events consultant who has worked for both brands and rightsholders in the arts, sports and entertainment, and has worked with partners across the UK, Europe, US, Canada and Asia. She has over 25 years’ experience in marketing and events and over 20 years’ managing and developing sponsorship relationships, helping organisations elevate their brand values through authentic story-telling and activations. She has experience in the private, public and charitable sectors, and has worked with some of the world’s most prestigious brands.

Michelle holds a BA in Business Studies, an MSc in Marketing, a Diploma in Sponsorship and is a Member of the Chartered Institute of Marketing. She has been a member of the judging panel for the ESA European Sponsorship Awards since 2021.