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The TOOLKITS SERIES Audience Development and Retention

Offers access to up-to-date information about sustainable business practices in festivals, along with relevant context, to inspire readers to address sustainability challenges inherent to each event

Toolkit
9 October 2023

The toolkit is based on information gathered from a series of Ateliers and activities promoted by The Festival Academy, existing resources by academics and experts, and knowledge produced by our network of alumni, mentors, experts & festival practitioners. This toolkit is a constant work in progress, which is why it is intended that to be developed and updated over time as it is built upon the experience and insights generated through future activities. 

The aim of this toolkit is to provide festival experts and sector practitioners access to information on current trends related with sustainable business practices for festivals, as well as relevant contextual information on the topic. This toolkit should enable readers to get insights and inspiration for addressing challenges related with sustainability that take part of each festival.

The toolkit provides the reader with a set of issues and relevant examples that can guide future festivals. The first part compiles relevant information about the topic and their respective links and sources for additional information. The second part gathers best practices and examples which can serve as inspirational guides for festival-makers worldwide. It provides insights into what questions should we keep in mind before, during, and after our festivals regarding sustainability.