Agnia Nast

Sunday, 17 May - Smart Culture: Tapping into data intelligence and collaboration for festivals and cities

Agnia is a tourism strategist and destination development expert with over 16 years of experience in aviation and international tourism.

After starting her career at Lufthansa, she joined Visit Estonia, where she has spent the past 14 years working across international market development, strategic partnerships and tourism growth initiatives. Over the last decade, she has collaborated with tourism businesses, destinations, airlines, and international partners across markets ranging from North America to Asia, helping to strengthen Estonia’s international tourism competitiveness and tourism revenue. 

Today, leading a Visit Estonia tourism team, she focuses on tourism intelligence, strategic development, and how destinations can use meaningful data, collaboration, and visitor insights to make smarter long-term decisions. 

She holds an MBA in Business Management, a BA in Public Administration, and has also completed studies at the Estonian School of Diplomacy. 

Having spent years translating Estonia to audiences across different cultures and markets, she has learned that tourism is rarely only about destinations – people travel for stories, emotions, identity, curiosity, and increasingly, for meaningful experiences.